This is us - we are the home of super soft, COTTON surf & swim changing towels.

New here? WELCOME!
I'm Disy, wife, mama, lover of sport, the outdoors and adventure.

After learning to surf, the search began to find a locally made hooded towel that was 100% cotton, absorbent, quick drying and bit more FUN than what was out there. The struggle was real, which lead me to design and create one, and ta-daaa the LA ROCHE Apparel brand was born.

LA ROCHE was the name of my husband's family home in Llandudno. The Rock - the perfect name for our brand - solid, strong and stable.

Whether you and your family SUP, swim, surf, submerge, play water polo, free dive, are a life saver, body boarder, love a mountain swim, campers or are avid beach goers, our hooded towels will be just what you're looking for.

LA ROCHE Apparel is proudly South African, women owned, employing women who lovingly make and embroider each towel, right here in Cape Town.