After learning to surf, I struggled to find a locally made hooded towel that was 100% cotton, absorbent, quick drying and least of all, had a bit of style!  This lead me to design and create one, and the LA ROCHE Apparel brand was born.

LA ROCHE was the name of my husband's family home in Llandudno. The Rock - the perfect name for our brand - solid, strong and stable.

Whether you and your family SUP, swim, surf, submerge, play water polo, free dive, are a life saver, body boarder, love a mountain swim, campers or are avid beach goers, our luxe hooded towels will be just what you're looking for.

LA ROCHE Apparel is proudly South African, with each piece lovingly handmade in Cape Town.